How to pronounce Short Contractions (it's, that's) ɪ→∅ in American English
In single-syllable -ts contractions (it's = it + is, that's = that + is, what's = what + is, let's = let + us), the unstressed vowel of the enclitic ("is" /ɪ/ or "us" /ə/) is completely elided in fast speech, leaving only the final /ts/ cluster.
When Americans say it's cold at full conversational speed, the /ɪ/ in it's shrinks to nothing — what linguists call vowel elision in contractions. What comes out is a quick ts snap before cold. The same compression hits other single-syllable -ts contractions: that's right, what's up, let's go all squeeze the vowel between their consonants down to almost zero in casual speech. Your tongue keeps the consonant frame and skips the vowel filling, because your brain — and your listener's — has already filled in the word from context.
Watch it happen in real words.
Three example words showing exactly when this rule fires.
it's
It's sits at the unstressed start of so many sentences (it's fine, it's cold, it's raining) that the /ɪ/ vowel takes the heaviest compression on the page. In fast speech the vowel vanishes entirely, leaving only the /ts/ cluster snapping straight into the next word.
that's
That's right, that's great, that's it: the /æ/ compresses sharply and in fast casual speech the word becomes a quick ts landing on whatever follows. The /ð/ at the start is doing the same work it always does — the deletion is the vowel in the middle, not the consonant frame. Compare that's right (careful) vs. tsright (casual) and you'll hear the vowel go from full /æ/ to nothing.
what's
What's in casual phrases like what's up or what's that behaves the same way: the /ʌ/ drops almost entirely in fast speech — what remains is a compressed vowel so short it's barely audible. The compression is happening to the vowel, not to the consonants.
In real American conversation.
You'll hear this in every casual situation where an American hits a quick contraction — it's fine becomes tsfine, that's right becomes tsright, what's up becomes tsup. The same swallowed vowel shows up in mid-sentence that's, what's, and let's when the speaker isn't slowing down for emphasis. Pronounce the full vowel in every contraction and your speech sounds careful, closer to a job interview than a conversation.
Five sentences where the vowel actually drops.
Each one carries an it's, that's, what's, or let's at conversational speed — tap to hear the vowel vanish before the next word.