How to pronounce lure in American English

IPA /lʊr/ Syllables 1 · luur Stress 1st syllable

LUUR

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Americans pronounce lure as LUUR (/lʊr/). You'll hear it in sentences like "The pure lure of the moor is sure" or "Surely, the tour will endure the lure" — more examples below.

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Sounds

75%

Clarity

68%

Stress

78%

Intonation

65%

Fluency

62%

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72% Noticeable accent

Common mistakes

Pronouncing the "R" too clearly.

Americans use a relaxed retroflex R — the tongue curls back rather than rolling. The R is one continuous sound with the vowel before it, not two separate sounds.

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Sound by sound

Every sound in "lure".

1 syllable, 2 sounds. Explore each sound's mouth shape and how it's made.

l/l/

Place the tip of your tongue against the alveolar ridge just behind your top front teeth, the same contact point as /t/, /d/, and /n/. The difference is what happens to the air: for /l/, you let it flow continuously around the <em>sides</em> of the tongue (that's why /l/ is called a lateral). Turn your voice on the whole time. Lips stay relaxed, no rounding or flaring. For the Dark L variant at the end of a syllable, also pull the back of the tongue up and back toward the soft palate.

uur/ʊr/

Start with the 'uu' position. Pull the tongue back and up while maintaining the lip flare.

In real conversation

Hear "lure" in the wild.

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"Surely, the tour will endure the lure."

SHUUR·lee dhuh TUUR wihl uhn·DUUR dhuh LUUR

"The pure lure of the moor is sure."

dhuh PYUUR LUUR uhv dhuh MUUR ihz SHUUR

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Watch out

Common pronunciation mistakes in American English.

The textbook way isn't wrong — it's just not how anyone actually says it.

Pronouncing the "R" too clearly.

Americans use a relaxed retroflex R — the tongue curls back rather than rolling. The R is one continuous sound with the vowel before it, not two separate sounds.

… (no R)→… r (curl the tongue)

Questions

Questions people ask about this.

How do I pronounce the R in "lure"?

Americans use a relaxed retroflex R: the tongue curls back rather than rolling, and the R is one continuous sound with the vowel before it — not two separate sounds. Don't try to pronounce a separate vowel followed by a separate R. Treat them as a single shape.

Is the American pronunciation of "lure" different from British English?

American English uses different vowel shapes, a relaxed retroflex R, and connected-speech tricks like flap-T and glottal-stop T that British Received Pronunciation generally avoids. The respell "LUUR" reflects the casual American form; British dictionaries typically print a citation form with crisper consonants and different vowel choices.

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Overall assessment

Common mistakes

Pronouncing the "R" too clearly.

Every sound in "lure".

Hear "lure" in the wild.

Words that work the same way.

Looking for a different word or sentence?

Common pronunciation mistakes in American English.

Pronouncing the "R" too clearly.

Questions people ask about this.

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