Drop your jaw slightly with relaxed lips. Touch the tongue tip behind the bottom front teeth and arch the top-front toward the roof.

Americans pronounce innovative as IH-nuh-vay-tihv (/ˈɪnəˌveɪɾɪv/). In "innovative", the "t" between vowels sounds like a quick "d" — the tongue briefly taps the ridge behind the upper teeth. This is called the Flap T, the kind of sound shift that makes everyday speech feel effortless. It comes out as IH·nuh·VAY·tihv. Stress falls on the first syllable — keep everything else short and quick. You'll hear it in sentences like "The startup raised millions in funding for its innovative platform" or "The synergy between our teams has resulted in innovative solutions" — more examples below.
Record yourself saying "innovative" and play it back. The mic stays on your device — nothing's uploaded.
4 syllables, 8 sounds. Tap a syllable to jump to its row, then explore each sound's mouth shape and how it's made.
Lift your bottom lip so its inner edge (where the wet part meets the dry part) touches the very bottom of your top front teeth. Add vocal cord vibration as you blow air through.

Start with your jaw slightly open and the front of your tongue forward and slightly up. Glide upward, your jaw closes a little more and your tongue arches higher toward the roof of the mouth.
Quickly bounce the front of your tongue against the roof of your mouth. Don't stop the airflow — just a quick tap.

Drop your jaw slightly with relaxed lips. Touch the tongue tip behind the bottom front teeth and arch the top-front toward the roof.

Lift your bottom lip so its inner edge (where the wet part meets the dry part) touches the very bottom of your top front teeth. Add vocal cord vibration as you blow air through.

Click any sentence to see the full breakdown — every link, every reduction, every flap-T.
The textbook way isn't wrong — it's just not how anyone actually says it.
In "innovative", the "t" between vowels sounds like a quick "d" — the tongue briefly taps the ridge behind the upper teeth. /t/ or /d/ becomes a quick tap [ɾ] — sounds like a soft D. The tongue briefly taps the ridge behind the upper teeth.
Stress falls on the first syllable, not the others. Stretch IH — keep everything else short and quick.
Don't pronounce the first syllable too fully. The unstressed syllable reduces to a schwa — the lazy "uh" sound — in casual speech.