How to pronounce hits in American English
HIHTS
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Americans pronounce hits as HIHTS (/hɪts/).
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Questions
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Is the American pronunciation of "hits" different from British English?
American English uses different vowel shapes, a relaxed retroflex R, and connected-speech tricks like flap-T and glottal-stop T that British Received Pronunciation generally avoids. The respell "HIHTS" reflects the casual American form; British dictionaries typically print a citation form with crisper consonants and different vowel choices.